Requirements for the content of advertising materials

1.    General Provisions (The Act)

These requirements for the content of advertising materials regulate the publishing of advertisements via 2GIS Products.
The essential elements and regulation of advertising are governed by Act No. 103(I)/2007, Law concerning unfair business-to-consumer commercial practices (“The Act”).

The    Act provides the following definitions:

(a)    ‘consumer’ means any natural person who, in commercial practices covered by the Act, is acting for purposes which are outside his trade, business, craft or profession; 

(b)    ‘trader’ means any natural or legal person who, in commercial practices covered by this Act, is acting for purposes relating to his trade, business, craft or profession and anyone acting in the name of or on behalf of a trader; 

(c)    ‘product’ means any goods or service including immovable property, rights and obligations; 

(d)    ‘business-to-consumer commercial practices’(hereinafter also referred to as commercial practices) means any act, omission, course of conduct or representation, commercial communication including advertising and marketing, by a trader, directly connected with the promotion, sale or supply of a product to consumers; 

(e)    ‘to materially distort the economic behaviour of consumers’ meansusing a commercial practice to appreciably impair the consumer’s ability to make an informed decision, thereby causing the consumer to take a transactional decision that he would not have taken otherwise; 

(f)    ‘code of conduct’ means an agreement or set of rules not imposed by law, regulation or administrative provision of a Member State which defines the behaviour of traders who undertake